Van Cleef & Arpels opens new boutique at Shinsegae Art & Science in Daejeon, South Korea | SENATUS

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Van Cleef & Arpels opens new boutique at Shinsegae Art & Science in Daejeon, South Korea
By SENATUS Editor | 24 December 2022

The latest boutique opening in South Korea by Van Cleef & Arpels encapsulates the essence of Paris with a seductive sleek black façade and Art Deco-inspired decor consisting of a symmetrical layout and soft neutral shades of furniture and interior.

The intimate and elegant setting is imbued with the Maison's distinct beauty, allowing customers to appreciate Van Cleef & Arpels' timeless and poetic craftsmanship.

Since its founding in 1906, Van Cleef & Arpels has cherished nature as a major source of inspiration. Fascinated by the beauty of the constant metamorphoses that enhance plant and animal life, the Maison presents jewellery depicting the scene of flowers blooming as well as various creations reminiscent of a garden full of plants.

President of Van Cleef & Arpels, Asia Pacific, Nicolas Luchsinger encapsulates this when he says “We are very happy to open our 13th Van Cleef & Arpels boutique in Korea and first one in Daejon, enabling us to showcase the full range of Van Cleef & Arpels creations in a unique Art Deco Parisian universe and to welcome our clients with a full experience”

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