Hublot and Takashi Murakami @takashipom have launched a collection of 13 unique watches and 13 unique NFTs.

At an exclusive event which took place at the Glass House in New York on February 2nd, Hublot and Takashi Murakami announced their fourth joint artistic project: the launch of thirteen new NFTs and thirteen unique timepieces. This announcement represents a continuation of past projects, by rewarding the first buyers of the watches and collectors of the first NFTs through an exclusive approach.

The thirteen unique NFTs are inspired by Japanese video games & TV from the 1970s as well as the Classic Fusion Takashi Murakami All Black, the first collaboration between the Swiss watchmaker and Takashi Murakami launched in January 2021. These NFTs are linked to a limited edition of 13 new and unique Classic Fusion watches that will be unveiled at Watches & Wonders 2023 in Geneva.

Twelve of these watches will be available for purchase exclusively online on hublot.com at the price of CHF 50,000 (excl. taxes), which can only be accessed by owners of at least one of the 324 All Black or Sapphire Rainbow NFTs issued in April 2022 as part of the third collaboration between Hublot and Takashi Murakami. These 324 NFTs were originally offered to owners of one of the two Hublot x Takashi Murakami watch models (Classic Fusion Takashi Murakami All Black & Classic Fusion Takashi Murakami Sapphire Rainbow), before they were allowed to be exchanged on the decentralized NFT trading platform, OpenSea.

The period between the announcement of the project in New York in February 2023 and the start of the online sales in early April 2023 will allow any collector interested in accessing the sale of the 12 new watches to collect one of the 324 NFTs available on OpenSea.

Each buyer lucky enough to purchase one of the 12 new unique watches (price: CHF 50,000 (excl. taxes)) will receive a corresponding exclusive NFT.