Cindy Crawford back on the modelling scene, fronting MCM's newest campaign | SENATUS

ASIA'S PREMIER LUXURY & LIFESTYLE MAGAZINE

SENATUS.NET

Cindy Crawford back on the modelling scene, fronting MCM's newest campaign
By SENATUS Magazine | 21 August 2023

MCM has brought supermodel legend Cindy Crawford back, enlisting the American for its last campaign, spotlights its caramel-colored, monogram leather goods.

Produced in collaboration with legendary creative director Fabien Baron of Baron & Baron, the campaign presents a youthful mood and an unapologetic attitude, depicting the iconic supermodel cradling the brand’s latest Mode Travia crossbody in sumptuous leather, lounging against an assortment of MCM’s most iconic caramel-hued silhouettes – the backpack, the shopper, the shoulder bag, the Boston bag, the crossbody and the tote – in the brand’s unmistakable logo, composed of its laurel and diamond design codes which comprise its quintessential monogram and visual signature, the Cognac Visetos.

The campaign links MCM’s past with its present—with subtle references to MCM’s 1996 campaign that also featured Cindy, shot by the late great Herb Ritts. Juergen Teller brilliantly captures MCM’s seasonless, ageless and genderless spirit, all of which embody the zeitgeist of the brand.

1 Photo | View Photos

Watches & Jewelry

Audemars Piguet House Macau - largest of its kind in Greater China

Fashion & Style

Louis Vuitton x Murakami collaboration returns in 2025

Fashion & Style

Moynat x Kazumasa Nagai for the Holiday 2024 collection

Fashion & Style

Hermés pop-up in Ho Chi Minh

Fashion & Style

Balenciaga | Under Armour Series

Fashion & Style

CHANEL Métiers d’art 2024-25 showcase in Hangzhou, China

All Rights Reserved. SENATUS © 2024
 

SENATUS is a registered trademark of SENATUS PTE LTD. The material on this site may not be reproduced, distributed, transmitted, cached or used otherwise, except as expressly permitted in writing by SENATUS.