Introducing Louis Vuitton's first in-house self-winding automaton movement, the Tambour Fiery Heart Automata is a distillation of high-watchmaking savoir-faire, enacted by Louis Vuitton’s specialist movement workshop La Fabrique du Temps Louis Vuitton in Geneva.

A masterpiece of motion and dynamism, the luscious petals and glossy heart of the first in-house enamel dial from Louis Vuitton’s workshop hides a secret. At the push of a button at the 8 o'clock position, the Tambour Fiery Heart Automata blooms in a lush profusion of dial animations.

Around the hours-and-minutes sub-dial, an external halo of thorns emerges and extends radially outwards. The enamel roses (one at 12 o'clock and another at 4 o'clock) are not the demure botanicals they first appeared to be; they have found new vitality, with spinning Monogram flowers at their centres, diamond pistils firing rays of refracted light. The blazing heart roars to life, its flames dancing as if fanned by an invisible gale. The heart cracks open, a jagged fissure revealing that the soothing legend engraved on the heart now comes with a bold caveat: “SWEET BUT FIERCE”.

The flying tourbillon at 6 o'clock provides the rhythmic pulse of the watch, marking out the seconds over the course of its one-minute rotation.

A technical prowess, the Tambour Fiery Heart Automata symbolises one of the Maison’s most complex creations to date.