GPHG 2023 Nominee - Jewellery - Chopard Pure Happiness | SENATUS



GPHG 2023 Nominee - Jewellery - Chopard Pure Happiness
By SENATUS Magazine | 25 October 2023

Dancing hearts and diamonds: Chopard emblems inspire a new jewellery watch.

They are the emblems of the Maison. On the one hand, daring and light dancing diamonds: invented in 1976 by Chopard’s workshops, they have been spreading their free-spirited attitude ever since through a multitude of watch and jewellery creations. On the other, the feminine and generous heart symbolising the family values upheld by the Maison and its Artisans of Emotions. Thanks to the latter’s talent, a new jewellery watch gracefully combines these elements of which Chopard's identity and its powerful appeal is made.

Within Caroline Scheufele's creative repertoire, the jewellery watch evokes very special emotions: almost a century ago, the grandfather of Chopard’s current Co-President and Artistic Director was already famous for his gemset timepieces, in which he was a recognised specialist. It is a testament to the expertise that has been nurtured for generations by the artisans in the Maison’s Haute Joaillerie workshops, who are now revealing an unprecedented creation.

This jewellery masterpiece also cultivates the heritage of dancing diamonds, skilfully perpetuated since the Maison invented this revolutionary concept in 1976: seven setting-free diamonds spin merrily, both on their own axis and around the entire dial circumference. Echoing the independence movement championed by today's women, dancing diamonds reflect the infinite light caressing their facets, staging a live show that overturns our vision of time.

Like a luminous halo, the artisans have set an array of pear-shaped and brilliant-cut diamonds around this hypnotically charming dial, carefully assembled in an eminently graceful and feminine design. At 12 o'clock and 6 o'clock, this interplay of shapes gives life to two large hearts full of life and generosity. The heart symbol has long been an integral part of the Maison’s aesthetic codes, echoing its own values, and has guided the design of numerous creations, from the Happy Hearts collection to Haute Joaillerie and the Palme d'Or – the most prestigious award in international cinema of which Caroline Scheufele has shaped the base into a heart.

Fitted with a satin strap, the entire watch is made of Fairmined-certified ethical 18-carat white gold, while the diamonds are sourced from suppliers certified by the Responsible Jewellery Council: responsible materials that reflect Chopard's commitment to sustainable luxury.

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