Bulgari celebrates 10th anniversary of LUCEA timepiece - LVMH Watch Week 2024 | SENATUS

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Bulgari celebrates 10th anniversary of LUCEA timepiece - LVMH Watch Week 2024
By SENATUS Editor | 7 February 2024

Since its inception in 2014, Lucea has exemplified Bulgari’s fresh approach to jeweled watches, solidifying its reputation as the “Roman Jeweler of Time” with a distinctive horological philosophy.

“It’s about capturing the best of both worlds, merging substance with style, at the nexus of high watchmaking and high jewelry. Rather than merely adding diamonds to a tourbillon, we craft a jewel and then envision the caliber that would best complement it,” emphasizes Jean-Christophe Babin.

This year, Bulgari celebrates the 10th anniversary of Lucea, as radiant and contemporary as ever. Crafted in steel and gold, its reimagined lines – from the bezel to the V-shaped bracelet links – elegantly encase dials featuring iridescent mother-of-pearl Intarsio or marquetry made of upcycled malachite fragments.

Thus unfolds a new chapter in the continuing story of time, as interpreted by the Roman Maison – a unique fusion of Italian flair and elegance, exceptional watchmaking, and the legendary radiance of gold. Bulgari’s creations are both intricate timepieces and masterpieces of jewelry.

In the words of Antoine Pin, Director of Bulgari Watches, they translate “better than any other object, the emotions and meanings from those who create them to those who experience them."

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