Jennie reprises her role as face and body of Calvin Klein, starring in the brand's Spring 2024 campaign. The released visuals “magnifies Jennie’s playful confidence and infuses Calvin Klein’s emblematic underwear and jeans with her distinctive pop energy, elevating each style to icon status,” according to a press release.

Shot by fashion photographer Mert Alas, the K-Pop star from BLACKPINK showcases the upcoming season of Calvin Klein underwear and jeans including Calvin Klein’s Intense Power underwear, Minimalist lingerie line and 90’s Straight jeans.