Loro Piana presents Workshop of Wonders at Harrods | SENATUS

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Loro Piana presents Workshop of Wonders at Harrods
By SENATUS Editor | 8 November 2024

Loro Piana embraces the enchantment of the holiday season at Harrods with its Workshop of Wonders – a full installation across the famed Brompton Road façade plus 36 windows, two pop-ups, a pop-in, and numerous animations. Inviting visitors into the Maison’s unique world of fibres, fabrics, icons and symbols, the event is a joyful, surprising and unique celebration of Loro Piana’s 100 years of history and heritage.

The mesmerising Workshop of Wonders façade tells the story of a fibre as light as a cloud, transported in bales, floating through incredible mechanics, transforming into cloth and ultimately creating an enchanting 17-metre festive tree decorated with swathes of fabric and ornaments. Like tableaux of the Maison’s excellences, the Harrods windows enrich the scene with stories of research and craft. A time-travel through Loro Piana’s masterful chain of hands: where it all starts, where it goes, and where it ends.

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