Gregory Kissling, CEO of the House of Breguet, winner of the “Aiguille d’Or” Grand Prix 2025

In 1797, Abraham-Louis Breguet unveiled a pocket watch unlike any of its time — the Souscription, a radical departure defined by pared-back architecture, a single hand, and unrivalled legibility. Promoted through one of the earliest known advertising pamphlets, it was a revolutionary gesture that brought precision watchmaking to a wider audience. More than two centuries later, this icon returns as a wristwatch: the Classique Souscription 2025.

The dial is a vision of purity. Executed in luminous grand feu white enamel, it faithfully echoes the early Souscription pieces once crafted at the Quai de l’Horloge workshop. Black enamel Breguet numerals and a petite minute track frame the display, animated by a single open-tipped, flame-blued hand, curved by hand to dance effortlessly across the surface. The result is an aesthetic at once austere and poetic — simplicity elevated to art.

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