Audemars Piguet's House Of Wonders at Dubai Watch Week is the ultimate horological fantasy | SENATUS

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Audemars Piguet's House Of Wonders at Dubai Watch Week is the ultimate horological fantasy
By SENATUS Magazine | 25 November 2025

The magnificent Audemars Piguet travelling exhibition, House of Wonders, has arrived at Dubai Watch Week, committing itself to ushering a wider audience into the exclusive world of high watchmaking.

Spanning over 1,000 square meters in the prestigious Dubai Mall, Burj Park, this installation is a magnificent bridge connecting the glamour of Dubai with the storied tranquility of Le Brassus. Guests are invited to immerse themselves in the pristine natural landscapes and rich heritage of the Vallée de Joux. While illuminating the specific, captivating narrative of Audemars Piguet, the exhibition also serves as a compelling masterclass in the artistry and evolution of watchmaking, both in Switzerland and across the globe.

The journey begins at a stunning reimagining of the company’s historic headquarters, the very location where its first workshops were established in 1875. Within, a sequence of meticulously curated thematic chambers marries sleek, contemporary design with the treasured historical essence of Haute Horlogerie.

The stage is set in the Clock Room, where the very concept of time is introduced, the space alive with the rhythmic, ancient ticking of age-old clocks, before visitors are swept away to the snow-kissed vistas of the Swiss Jura. Each successive chamber unveils a new, dramatic chapter in the brand's history, animated through a trove of archival documents, exceptionally rare timepieces, and dazzling contemporary creations.

As one glides through the Gallery of Time, delves into Mechanical Secrets, explores the Vault of Design, and ascends to the Astronomical Observatory, the intricate savoir-faire that shapes the Manufacture’s iconic movements and timepieces is revealed. Here, one can trace the glamorous evolution of materials and innovative designs, witnessing the seamless convergence of ancestral skills with the most cutting-edge innovation.

The experience reaches its powerful apex in the Lab, which offers a thrilling vision of watchmaking’s future, driven by the pioneering spirit that continues to propel the brand's distinguished vision.

The final stop, the Cabinet of Curiosities, is a celebration of the Manufacture’s enduring collaborative spirit, where every object of memorabilia on display narrates a unique story of creativity, craftsmanship, and cultural expression.

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