Tiffany & Co. unveils its Pegasus motif and Knot collection for the Lunar New Year #YearoftheHorse | SENATUS

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Tiffany & Co. unveils its Pegasus motif and Knot collection for the Lunar New Year #YearoftheHorse
By SENATUS Magazine | 12 January 2026

A sense of mythical wonder is taking flight this season. At the heart of a new global campaign, a captivating winged creature emerges as a poetic symbol of hope and forward momentum. This ethereal Pegasus motif finds its roots in the imaginative world of Jean Schlumberger, reimagined under the artistic direction of Nathalie Verdeille.

The design captures a unique balance between power and grace. It serves as the centerpiece for a collection of celebrated jewelry that marks the arrival of a year defined by joy and new possibilities.

Among the highlights is a historical tribute to a design dating back to 1889. The Knot by Tiffany collection, known for representing the unbreakable bonds of love, introduces a new mini key pendant for the occasion. Set with a vibrant pink sapphire, the piece offers a fresh and colorful touch for the coming months.

Other signature lines join the narrative to celebrate connection and strength. The industrial elegance of Tiffany HardWear and the graphic silhouettes of Tiffany T appear alongside the secure forms of Tiffany Lock. Each selection is intended to mirror themes of protection and boundless potential.

Launched on 4 January, the campaign draws on a heritage of excellence that began in New York City in 1837. Today, the brand continues to realize its commitment to quality through the work of over 3,000 skilled artisans. With a presence in more than 300 stores globally, the jeweler remains a leader in innovative design and responsible craftsmanship.

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