The Boys of Abercrombie & Fitch

By Ilex Jae | 15 December 2011

Abercrombie & Fitch opens its flagship store in Singapore on the 15th of December at Knightsbridge, Orchard Road. Featuring a 3 storey retail space of over 21,000 square feet, the third Abercrombie & Fitch store in Asia is set to be one of the most iconic fashion labels along the stretch. An exclusive new campaign, entitled “The Main Event” featuring never-before-seen footage, was created especially for Singapore can be seen on the media wall towering over the storefront.

On the days prior to the opening, the hottest A&F models from locations such as the US, UK, Italy, Germany, Japan as well as Singapore graced the store front with their perfectly chiseled abs and dazzling smiles, dressed in the label’s signature red trackpants and leather sandals. (Photos in the gallery below. Which is your favourite A&F guy?)

Upon stepping into the store, the strong sweet smell of A&F’s signature “Fierce” fragrance is hard to miss. One can take a Polaroid photograph at the entrance with a store greeter, which makes for a great souvenir. The interiors feature warm woody furnishing accentuated by well-placed spotlights and mirrors. Look out for the beautiful murals on the walls that are the artworks of Mark Beard.

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