Cameron Diaz has been roped in as the new brand ambassador of international watch company Tag Heur's Link Lady collection. Diaz's partnership with TAG Heuer will also serve to benefit and raise awareness for programs that empower women.

"I am deeply appreciative that TAG Heuer shares my desire to support women who are not free to pursue even the most basic goals, simply because of their gender. And announcing our partnership on the eve of International Women's Day makes it even more significant," Diaz added.