World’s First evian® Pop-Up Store Unveiled in the Heart of Orchard Road | SENATUS



World’s First evian® Pop-Up Store Unveiled in the Heart of Orchard Road
By SENATUS News | 2 April 2012

On a mission to get more Singapore to Live Young, evian®, the world’s leading natural mineral water brand, today unveiled its first pop-up store in the world right in the heart of Orchard Road. The physical store is designed to provide visitors a ‘Live Young’ experience and serves as the hub of a new game that evian® is getting consumers to play to recognise the importance of drinking more water everyday.

evian® has developed a limited-edition series of bottles each labelled with a day of the week, in place of the evian® logo found on the standard bottles. These mystery bottles have been carefully labelled and randomly placed in island-wide retail stores where evian® is available.

From 2 April to 22 April 2012, consumers are invited to join in the evian®-a-day game – a hunt for these special edition days-of-the-week evian® bottles in any store around the island where they would usually be able to purchase evian® mineral water.

The more bottles you collect, the greater your reward as different permutations and combinations of daily bottles earn you different prizes. These range from evian® bottled water, ‘Live Young’ t-shirts, dining vouchers at premier restaurants to an all-expense paid trip to our brand new evian® Spa Resort in Tokyo, Japan. To redeem these prizes, consumers just need to bring their bottles and visit the evian® pop-up store at ION Orchard, where they can join in the ‘Live Young’ experience.

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