Its latest initiative for Spring Summer 2012 titled "London Calling". On Pedder puts the spotlight on British talent with their new fashion project. Having handpicked a selection of the coolest British designers such as Christopher Kane, Peter Pilotto, Marios Schwab and Meadham Kirchhoff. On Peddar collaborated on a range of limited edition accessories with many of them making their first debut in Asia as part of a special collection of On Pedder exclusives.
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