Burberry hosted four live performances in four cities by four British bands to celebrate their new Spring Summer 2012 eyewear campaign. The four acts: One Night Only, The Daydream Club, Marika Hackman and Life in Film headlined four night events in Burberry stores at Paris, Milan, New York and Sydney on the 3rd and 4th May 2012. Each curated by Burberry Chief Creative Officer Christopher Bailey.
Marking their first-ever performances in Milan, New York and Sydney for "The Daydream Club", "Marika Hackman" and "Life in Film" respectively, these performances are in line with Burberry’s global commitment in promoting upcoming British talent.
As part of the campaign, the performed acts are recorded exclusively for Burberry, with the accompanying music videos filmed on set in London and revealed on Burberry social media platforms.