Vertu's 1st Boutique Celebrates 10 Year Anniversary | SENATUS

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Vertu's 1st Boutique Celebrates 10 Year Anniversary
By SENATUS News | 12 October 2012

Friends of the luxury mobile company gathered to celebrate the 10 year anniversary in the inspirational new design of the Rue Royale Boutique.

To commemorate the tenth anniversary of Vertu’s first boutique opening in Paris, the occasion of its fresh redesign, and the definitive character of Rue Royale, a limited edition of ten Vertu handsets – engraved with ‘10 Ans Royale’ – will be sold exclusively at the boutique. Based upon the Signature Clou de Paris, with its inlaid guilloche pattern in stainless steel, the tenth anniversary edition covers this guilloche pattern with a black matte PVD finish. This provides a tactile contrast to the black ceramic and leather as well as the sapphire crystal screen for an overall experience of sleek elegance and modern contrast equally found inside the refreshed Rue Royale location.

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