Y-3 to Launch First Men’s Fragrance | SENATUS

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Y-3 to Launch First Men’s Fragrance
By Men's Journal Online | 19 January 2013

As of January 19, 2013, designer Yohji Yamamoto and Adidas celebrate ten years of Y-3. Yamamoto expressed that “Ten years ago, together with Adidas, we created something that did not exist before, and we completely projected the future. My desire was and is to make sportswear elegant and chic. Adidas has always been a very personal inspiration to me, and it continues to enrich my creative life.”

Black Label, which will come in a 75ml bottle and retail for approximately $95 makes it debut next month, available in Y-3 flagship stores and online at y-3store.com.

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