H&M Spring Summer 2013 Conscious Campaign | SENATUS

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H&M Spring Summer 2013 Conscious Campaign
By Men's Journal Online | 21 February 2013

After reporting the news in January, we have a complete look at H&M’s Conscious campaign starring French model and musician Vanessa Paradis. Captured for the spring 2013 season in setting of lush flora, Vanessa enchants in the print advertisements lensed by Camilla Akrans and a film directed by Johan Renck. The new collection features sustainable materials such as organic cotton, recycled polyester and Tencel; and will hit stores this March.

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