Italian fashion designer Giorgio Armani delivers a new image to promote Acqua di Giò Essenza, the new edition of his classic fragrance for men Acqua di Giò. Once again, Canadian model Simon Nessman appears before the lens of Bruce Weber for a refined black & white advertisement that blends Simon’s charm with the timeless concept of masculine force, for an olfactory experience that goes from freshness to an almost carnal seduction.