The Weeknd is PUMA's NEW Global Brand Ambassador and Creative Collaborator
Academy Award nominated, Grammy-winning artist, lyrical genius, and style icon will bring his unique creative lens to PUMA collections, signing up as the German label's newest global brand ambassador and creative collaborator. Clearly, the successful partnership with Rihanna has seen PUMA looking for more partners to come onboard.
This news comes as the title track from his next album ...