Displaying 1 - 20 out of 417 results for: innovation

MCM makes its move with the Year of the Horse Aren collection #YearoftheHorse
MCM is celebrating the arrival of the Lunar New Year 2026 by channeling the spirited vitality of the Horse. This year, the brand draws inspiration from the strategic world of chess to honor a zodiac symbol defined by freedom and forward momentum. The campaign highlights a unique blend of modern craftsmanship and intentional movement.

At the center of this creative ...
The Hublot x Samuel Ross Big Bang Unico SR_A is a wearable industrial machine #LVMHWatchWeek2026
Hublot and British designer Samuel Ross MBE have strengthened their creative dialogue with the debut of the Big Bang Unico SR_A.

This new chapter marks a significant evolution in their partnership, pairing the distinctive SR_A design language with the manufacture’s Unico chronograph calibre for the first time. While previous collaborations centered on sculptural tourbillons, this signature edition offers a ...
Hublot Spirit Of Big Bang Year Of The Horse brings sculptural art to the wrist #YearoftheHorse #LVMHWatchWeek2026
Hublot has introduced a limited edition timepiece that honors the Lunar New Year through a sophisticated blend of material innovation and cultural symbolism. The Spirit of Big Bang Year of the Horse Frosted Carbon is restricted to just 88 pieces, making it a rare collector's item that celebrates the ambitious energy of the horse. This release follows a tradition ...
Tod's celebrates the Italian touch with the Winter Gommino and Pashmy leather collection
Authenticity takes center stage as Tod's presents a narrative of real life set within the storied walls of Villa Necchi Campiglio in Milan. The Tod's Men's Fall-Winter 2026/27 collection is worn by a group of real people rather than professional models, chosen for their genuine characters and spontaneous spirit. Among those representing the brand are figures ...
Tiffany & Co. unveils its Pegasus motif and Knot collection for the Lunar New Year #YearoftheHorse
A sense of mythical wonder is taking flight this season. At the heart of a new global campaign, a captivating winged creature emerges as a poetic symbol of hope and forward momentum. This ethereal Pegasus motif finds its roots in the imaginative world of Jean Schlumberger, reimagined under the artistic direction of Nathalie Verdeille.

The design captures a unique balance ...
Burberry honors the Year of the Horse with an artistic capsule collection #YearoftheHorse
Burberry celebrates the Year of the Horse with an intimate new campaign and a specialized capsule collection featuring house ambassadors Chen Kun, Tang Wei, Wu Lei, and Zhang Jingyi. Photographed by Anton Gottlob against the bustling backdrop of Shanghai, the campaign captures the poetic rush of the city as characters move toward a shared reunion. This cinematic approach highlights moments ...
Chopard celebrates the Lunar New Year with a fiery twist on its Ice Cube collection #YearoftheHorse
As we prepare for the spirited energy of the Year of the Fire Horse, Chopard has unveiled two exclusive additions to its iconic Ice Cube collection. These new creations marry the minimalist aesthetic of the maison with a bold and contemporary twist by incorporating vibrant red HyCeram.

The collection celebrates the seventh animal of the Chinese zodiac, a symbol of ...
MB&F drives into the future with the new purple HM8 Mark 2
The intersection of high fashion and high octane has never looked quite as sleek as the latest offering from MB&F. While most watchmakers look to the past for inspiration, founder Maximilian Büsser looks to the childhood dreams of a boy who sketched aerodynamic silhouettes from dawn until dusk.

The HM8 Mark 2 is not merely a timepiece but ...
The Breguet Marine Expérimentale debuts a new era of technical daring and magnetic precision
The future of horological innovation has found a bold new home within the walls of the Manufacture. Breguet introduces the Expérimentale line, a collection dedicated to the most vanguard achievements of its Research and Development department.

This inaugural Marine wristwatch serves as a defiant statement of intent, encased in signature gold and boasting an aesthetic that is as fearless as ...
Bell & Ross illuminates the dark with the high tech BR-X3 Night Vision
The second chapter in the avant-garde BR-X3 saga has arrived, propelling the iconic square silhouette into a contemporary dimension inspired by the high-stakes world of nocturnal aviation. This professional instrument captures the visual efficiency of head-up night displays found in the most sophisticated aircraft cockpits.

By drawing direct inspiration from flight instruments, Bell & Ross has developed a timepiece that ...
Louis Vuitton unveils a sculptural masterpiece in the heart of Beijing
In the shimmering landscape of Sanlitun, Louis Vuitton has once again redefined the boundaries of the luxury landscape with the opening of its latest Maison flagship. This architectural marvel stands as a testament to the house’s unwavering commitment to experiential retail, blending the weight of heritage with the sharp edge of modern innovation. It is not merely a store ...
The enduring charisma of the Glashütte Original Senator Chronometer Tourbillon
There is a profound distinction between a masterpiece intended for a velvet box and one destined for the pulse of a living wrist.

The Senator Chronometer Tourbillon belongs firmly to the latter, challenging the notion that high horological complications must remain a rarified secret. Despite its extraordinary mechanics and architectural design, this timepiece is crafted to be an everyday companion ...
The timeless allure of the crown: Rolex welcomes a new generation of Testimonees
In the rarified air of horology, a Rolex is never merely a watch; it is a testament to an individual’s relentless pursuit of perfection. The Rolex Testimonee program, established nearly a century ago, is an elite circle of visionaries who embody the "Perpetual" philosophy—a commitment to excellence that transcends time and trend. To be named a Testimonee is ...
Hublot's Big Bang welcomes the onset of winter in Petrol Blue Ceramic
There is a magnetic pull to the world of vividly saturated ceramics that feels particularly resonant as the season turns. Hublot continues to chart a course through unexplored territory by expanding the limits of its craft and proving an unrivaled mastery of technical materials.

This season, the house introduces a striking new aesthetic across a pair of emblematic Big Bang ...
Oris elevates the everyday adventure with the redesigned ProPilot Date
Dubai Watch Week 2025 has become the runway for a masterclass in understated luxury as Oris unveils the new and improved ProPilot Date.

This launch represents the evolution of a much-loved model that has been redesigned and upscaled to deliver uncompromising performance for the modern wearer. The ProPilot Date is a handsome and fit-for-purpose mechanical watch designed to be the ...
Oris captures the sands of time with the new ProPilot Desert Edition
The heat of the Middle East serves as the ultimate runway for the latest revelation from Oris at Dubai Watch Week. The Swiss watchmaker has chosen this prestigious gathering to introduce the ProPilot Desert Edition which stands as a special iteration of their freshly updated contemporary aviation design. This launch celebrates one of the most loved designs from the brand ...
Longines channels the golden age of aviation with the new Spirit Pilot collection
A sense of adventure has always been at the heart of Longines and the Swiss watchmaker is once again looking to the skies for inspiration. Drawing on nearly a century of aviation heritage, the brand expands its Spirit pillar with the new Spirit Pilot and Spirit Pilot Flyback designs for 2025. These models remain faithful to the distinctive aesthetics of ...
Maurice Lacroix elevates the urban watch with the carbon-clad AIKONIC
In 2016, Maurice Lacroix introduced the AIKON, a timepiece that quickly ascended to become the best-selling collection for the brand. Now, the watchmaker from the Franches Montagnes is revisiting this urban classic with a bold new range known as the AIKONIC. This fresh iteration shares a familial likeness with its predecessor but arrives packed with what the manufacture terms innovative ...
Maurice Lacroix marks fifty years of style with the new 1975 collection
Maurice Lacroix commemorates its fiftieth anniversary this year with a look back at its origins. The brand is inaugurating this golden milestone with the unveiling of the 1975 collection which comprises both automatic and quartz references. This new line is endowed with elegant styling and sleek proportions that exude a vintage vibe while simultaneously promising an enduring appeal for the ...
Girard-Perregaux defines the future of seventies glamour with the new Laureato Fifty
Fifty years ago, the world of horology shifted on its axis when Girard-Perregaux unveiled the Laureato, a timepiece that would mark a major chapter in the history of contemporary watchmaking. It was 1975, a time of bold silhouettes and changing definitions of elegance, and this timepiece arrived not as a reaction to the era's trends but as a definitive ...