National soccer teams including Argentina, France, Germany, Japan, Mexico, Russia, South Africa and Spain unveiled their new 2010 FIFA World Cup federation kits. The new federation kits will be worn leading up to and during the 2010 FIFA World Cup. Mexico will debut its new uniform on field in 2010.
For the first time in soccer history, adidas has created a kit giving players such as Lionel Messi, Michael Ballack, Andres Guardado, Steven Pienaar and Xavi the opportunity to select a combination of technology, fit and comfort from 22 different jersey combinations.
The new range will ensure players look unified in their team design while also providing a freedom to choose a preferred fit and technology.
One of the selection options is the TECHFIT PowerWeb jersey. Until recently, TECHFIT PowerWeb has been more commonly worn under a player’s uniform as compression apparel; but the new adidas kits offer TECHFIT built into the actual jersey giving players a performance advantage in a single layer.
TECHFIT PowerWEB is a cutting edge athletic apparel design that reduces muscle vibration to maximize power, acceleration and endurance. Through the use of compression fabrics and applied TPU bands in specific areas, TECHFIT is proven to increase a player’s power by 5.3 per cent, vertical leap by 4 percent, sprint speed by 1.1 per cent and enhance endurance by 0.8 per cent. The adidas 2010 FIFA World Cup TECHFIT jerseys worn as a single layer are 45 percent lighter than wearing two pieces together.
The second 2010 FIFA World Cup jersey option is the FORMOTION uniform, which features optimised garment construction with sculpted sleeve openings to accommodate maximum freedom of movement. It also features adidas CLIMACOOL technology which combines a moisture wicking fabric and mesh construction in the player’s highest heat zones to improve body ventilation and keep the athlete at optimum temperature. The FORMOTION uniform is designed to partner with traditional TECHFIT PowerWEB compression apparel.
The TECHFIT jersey as worn by the players on the pitch will retail for US$150 and the authentic replica jersey will retail for US$70.
adidas, the number one soccer brand in the world, is the official FIFA sponsor, supplier and licensee of the 2010 World Cup in South Africa. A rich product portfolio designed for the 2010 FIFA World Cup will include innovative footwear, apparel and hardware including the Official Match Ball which will be unveiled on December 4th, 2009 in Capetown, South Africa at the Official World Cup Draw Show. The adidas/FIFA partnership has been in existence since 1970.
adidas Extends Soccer Legacy at World Cup 2010 As official sponsor of the 2010 FIFA World Cup South Africa™, adidas will use the world's biggest sporting stage to introduce innovative products to the game, extend market leadership, celebrate players and federations and inspire soccer fans around the world.
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Nike Elite Series in 2010 World Cup Nike designers have reduced the weight of each boot so players can perform at their best. Lightweight construction, intricate engineering, carbon-enforced strength and high contrast colors distinguish the boots.
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Write the Headline | Light up Johannesburg Want to submit your own personal message to an athlete at World Cup 2010 in South Africa, to be displayed on the giant interactive LED Screen on the Life Center (4th tallest building in South Africa)?
Fans can submit a 57 character personal message. Up to 100 headlines are then selected each night and transformed into digital player animations that are projected across Johannesburg. When a fan’s message is used they receive a personalized notification showing them a picture of the headline and the animation created from it. Find out how!