The A1 is a true Audi – it is both the premium option and the sportiest automobile in the small compacts class. It comes with powerful, highly efficient engines and an agile chassis, and delights with an emotional design and excellent fit and finish. The A1 has a broad portfolio of advanced technologies on board; its infotainment system, in particular, sets new standards in the class.

As the newcomer in the compact segment, the A1 appeals primarily to young, lifestyle-oriented customers, offering them a high degree of freedom for individual design. Audi's latest will hit the streets this summer with a base price of around 16,000 euros.

Design
It has a confident road stance – powerful, distinctive and full of character: The A1 is both the premium option and the athlete in its class. The pronounced encompassing shoulder line, the color-contrasted roof arch and the unusually sharply sloping C-pillars give the three-door an unmistakable silhouette. The dimensions also document the dynamic lines: 3.95 meters (12.96 feet) long, the latest model from Audi is an impressive 1.74 meters (5.71 feet) wide but only 1.42 meters (4.66 feet) tall. The wheelbase measures 2.47 meters (8.10 feet); the overhangs are correspondingly short.

The design of the A1 is tightly integrated into the brand's design language and unique in the compact segment – emotional, bold and progressive. Audi has a reputation for taking a lot of ideas and innovations from its concept cars into series production, and the A1 continues this tradition. Many of the features and innovative ideas from the 2007 A1 project quattro showcar have already made it to series production in the A1.

The front end bears an unmistakable family resemblance, but features unique accents and innovations in the details. The single-frame grille, for example, is harmoniously integrated into the front end and with its angled top corners represents a new evolutionary stage. Its braces are arranged horizontally to emphasize the width of the front. The large, plastically modeled air intakes with their horizontal bars also contribute to the sporty appearance of the A1. The fog lights are located in their outer corners.

The three-dimensionally styled headlights also have their own special look. The A1 looks determined and concentrated to the road. A strongly curved wing structures the interior of the headlights. As with every Audi, the daytime running lights are standard. With the optional xenon plus units, the daytime running lights are implemented using LEDs and a light guide. They appear as a homogenous strip that traces the wing. 

Dynamic look
The S line exterior package gives the A1 an even more dynamic appearance thanks to such details as chiseled sill tops and a large roof spoiler.

The A1 offers the young, urban public a new lifestyle-oriented concept for colors and materials. If so desired, components such as the seat covers, the air nozzle housings and the inlays in the doors shine in fresh, expressive colors. In addition to the individual options, quattro GmbH also offers numerous packages, such as the S line sport package, the Audi exclusive line or the black styling package. The Audi exclusive customization program offers the customer even more styling options – for both the interior and the exterior.

Justin Timberlake new Audi brand ambassador
Ingolstadt, December 16, 2009 – Justin Timberlake will act as an Audi brand ambassador starting in 2010. The entertainer will play the leading role in an exceptional Audi A1 Internet campaign to be launched in the spring of 2010.

"Justin Timberlake is an extraordinary artist. He manages to keep advancing his personal development while proving his abilities in different branches of the arts," says Peter Schwarzenbauer, Member of the Board of Management of AUDI AG for Marketing and Sales. "As a superstar he appeals to a young target audience that we're particularly intent on exciting about the compact and efficient A1, which is superlatively well suited for city traffic."

In the spring of 2010, Audi will launch an extraordinary Internet campaign for the market introduction of the new A1. That's where Timberlake will play a leading role. "Audi has always been at the forefront of engineering and technology", says Timberlake, "and I am very excited to be a part of the next evolution conscience with Audi and the A1".