Z Zegna has revealed Alexander Zverev as the new face of the brand, revealing this on the occasion of the Pitti Uomo 94 menswear trade show, which runs from 12 to 15 June in Florence, Italy.
The label is positioned as the chic and avant-garde line within Ermenegildo Zegna, and the German tennis player is its first brand ambassador.
The current world number three, behind Roger Federer and Rafael Nadal, who is just 21 years old, will fronts the new Z Zegna collection, for which tennis is the key inspiration for a multifaceted summer wardrobe.
"I am unbelievably happy and proud to announce my new partnership with one of the oldest and most historical Italian fashion brand. I am also very happy to be the face of the new Z Zegna collection..." Alexander Zverev wrote on Instagram.