Back in 2002, Tomas Maier, Bottega Veneta's Creative Director, launched the Art of Collaboration — a project that invites a world-renowned photographer or contemporary artist to collaborate on the Italian brand's campaign for each season.
These unique and hitherto-unprecedent efforts have now been encapsulated in a tome that spans 13 years of seasonal ad campaigns, an impressive body of work which shows the Austrian designer's participative approach to creativity.
With more than 1000 photographs, the newly published book by Rizzoli entitled Bottega Veneta: Art of Collaboration by Tomas Maier, chronicles the comprehensive series of these partnerships.
Involved were some of today's brightest visionaries working in photography, often from outside the world of fashion and these include Lord Snowdon, Annie Leibovitz, Peter Lindbergh, Steven Meisel, Robert Longo, Nan Goldin, Nick Knight, Philip-Lorca diCorcia, and more.
Since joining Bottega Veneta in 2001 after positions at Sonia Rykiel and Hermès, Maier has guided the company with his distinctive vision of functional design and holistic creativity built around the dynamism of the collaborative process.
Collaboration at Bottega Veneta is not only a meaningful alliance between the creative vision of its designer and the innovative techniques of the Italian master craftspeople, but extends to the way Bottega Veneta partners with talents on its advertising portfolio, and other initiatives.
The book is currently on display at the Bottega Veneta store at The Shoppes at Marina Bay Sands from 5 to 16 November.
