'Can You Serve' returns for a second season featuring seven new establishments with more complex challenges to highlight the career progression of service professionals.

Hosted by Anita Kapoor - SENATUS' favourite TV presenter - Can You Serve Season 2 premieres on MediaCorp Channel 5 from 9 – 9.30 pm on Tuesdays beginning 26 July 2011, with a finale on 20 September 2011. 

Can You Serve is an original eight-part entertaining reality series that puts contestants’ customer service skills to the ultimate test.

First produced in Asia in 2010, ten contestants compete against each other in various challenging roles across different service-oriented industries for the top prize of S$70,000 in cash and S$30,000 in training opportunities. The first and second runner-up will receive S$20,000 and S$10,000 respectively in training opportunities.

Infused with a high dose of humour and human drama to reflect the dynamism and diversity of service careers, the first season of Can You Serve appealed to the masses. Throughout the seven weeks of airing, the programme garnered over 49,500 views on YouTube and generated active discussion on Facebook with a following of over 3,000 fans. [At time of press, the program has more than 5,000 fans!]

The inaugural series was recently awarded a bronze at the 2011 EFFIE Singapore under the public service category for the campaign Can You Serve: Shifting Public Opinion Through Content.

Three judges, made up of two resident judges and one rotating guest judge, will assess the contestants’ performances in the challenges and determine who will be eliminated in each episode. Service expert Bentley Williams and Neeta Lachmandas, Executive Director at the Singapore Tourism Board, bring their vast experience and impeccable credentials on customer service to the table as the two resident judges.

A collaborative effort between activeTV and the GEMS Up movement, and supported by the Restaurant Association of Singapore, Singapore Hotel Association and Singapore Retailers Association, Can You Serve aims to:

• Showcase the professionalism, skills, grace, craft, and pride that characterises the service industry;
• Bring about a better understanding of the challenges that service professionals face, and in turn, a better appreciation of their craft and skill;
• Inspire viewers to consider a career in the service industry, which is dynamic, fulfilling, and fun; and which also offers flexibility, mobility and scope for career advancement and growth; and
• Highlight the role of Business Leaders in shaping the service culture in their company.

Follow the contestants on their service journey every Tuesday on MediaCorp Channel 5 from 9 – 9.30 pm, and on facebook.com/canyouserve. The latter will feature exclusive behind-the-scenes videos and contests with attractive prizes.