Celebrating 10 Years of Atelier Swarovski | SENATUS

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Celebrating 10 Years of Atelier Swarovski

15 August 2017

By Tricia Oliviera

Founded by Nadja Swarovski in 2007, Atelier Swarovski has collaborated with the finest talents in the world across fashion, jewelry, architecture and design to create unique pieces that push the boundaries of creativity and craftsmanship.

Offering cutting-edge jewelry, accessories and home décor items, which are the ultimate expression of Swarovski crystal, its 10th anniversary year sees the brand celebrating a decade of inspirational collections created in collaboration with leading designers, including Jean Paul Gaultier, Viktor&Rolf, Christopher Kane, Maison Margiela, Zaha Hadid and Mary Katrantzou.

Every collection has retained the unmistakable allure of Swarovski crystal while showcasing each designer’s unique vision.

In addition, the debut of the Atelier Swarovski Fine Jewelry Collection has seen the introduction of Swarovski Created Diamonds, marking a new step forward for the brand with the notion of 'conscious luxury.'

"Atelier Swarovski was founded to create inspiring collaborations with emerging and established design talent which push the creative boundaries of Swarovski crystal."

"We are excited to celebrate the brand's enduring success over the past decade working with some of today’s leading creative minds, who so brilliantly understand the art of bringing our crystal to life," Nadja Swarovski, Member of the Swarovski Executive Board.

On the occasion of the anniversary, Swarovski is set to launch a brand campaign starring Karlie Kloss in Atelier Swarovski by Jason Wu, alongside  Naomie Harris as well as a coffee-table book, Brilliant: The Story of Atelier Swarovski, published by Condé Nast.

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