Chinese Pop Legend Eason Chan is Zenith's Newest Ambassador | SENATUS

ASIA'S PREMIER LUXURY & LIFESTYLE MAGAZINE

SENATUS.NET

Chinese Pop Legend Eason Chan is Zenith's Newest Ambassador

2 September 2018

By Natalie White

Zenith Watches has unveiled Chinese pop music legend Eason Chan as its new celebrity ambassador.

Known to the Chinese public as the "God of Songs," Chan stars in the brand's campaign entitled "Into the Second," showcasing both parties' shared commitment to innovation, dedication and passion.

"Into the Second" provides a stunning interpretation of Eason Chan's musical focus, demonstrating attributes that are equally shared by Zenith with regard to watchmaking.

Commenting on the new partnership, Chief Executive Officer Julien Tornare added, "We are delighted to welcome Eason Chan to the Zenith family. His talent and dedication to music perfectly match our own commitment and brand outlook, making our alliance a natural fit."

The newly released commercials are designed to create an inspiring aura reminiscent of Eason's music. Expressing his excitement, Eason commented, "I have long been a Zenith fan and I am very pleased to have this opportunity to partner with a brand of this substance. I have no doubt that ‘Into the Second’ and our collaboration will greatly contribute to enhancing an already legendary reputation."

Timepieces featured in this campaign include the Defy El Primero 21 Full Diamonds, as well as the Pilot Type 20 Extra Special Chronograph.

Entertainment & Media

Maroon 5 Announces Tour Dates in Japan, South Korea, Taiwan, China, Singapore, and Thailand

Entertainment & Media

Jaguar and Dua Lipa Announce Music and Technology Partnership

Watches & Jewelry

Breitling Surfer Squad's Stephanie Gilmore and Sally Fitzgibbons in Singapore

Watches & Jewelry

A Look Inside: Breitling's New Urban Loft-Inspired Boutique in Singapore

Watches & Jewelry

Omega Seamaster Diver 300M - Not Just A Watch for 007

Watches & Jewelry

DEFY Zero G by Zenith Watches

All Rights Reserved. SENATUS © 2018
 

SENATUS is a registered trademark of SENATUS PTE LTD. The material on this site may not be reproduced, distributed, transmitted, cached or used otherwise, except as expressly permitted in writing by SENATUS.