Zenith Watches has unveiled Chinese pop music legend Eason Chan as its new celebrity ambassador.
Known to the Chinese public as the "God of Songs," Chan stars in the brand's campaign entitled "Into the Second," showcasing both parties' shared commitment to innovation, dedication and passion.
"Into the Second" provides a stunning interpretation of Eason Chan's musical focus, demonstrating attributes that are equally shared by Zenith with regard to watchmaking.
Commenting on the new partnership, Chief Executive Officer Julien Tornare added, "We are delighted to welcome Eason Chan to the Zenith family. His talent and dedication to music perfectly match our own commitment and brand outlook, making our alliance a natural fit."
The newly released commercials are designed to create an inspiring aura reminiscent of Eason's music. Expressing his excitement, Eason commented, "I have long been a Zenith fan and I am very pleased to have this opportunity to partner with a brand of this substance. I have no doubt that ‘Into the Second’ and our collaboration will greatly contribute to enhancing an already legendary reputation."
Timepieces featured in this campaign include the Defy El Primero 21 Full Diamonds, as well as the Pilot Type 20 Extra Special Chronograph.