Chris Hemsworth Unveiled as Newest TAG Heuer Global Brand Ambassador | SENATUS

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Chris Hemsworth Unveiled as Newest TAG Heuer Global Brand Ambassador

8 February 2016

By Scott Campbell

The relationship that was first established since the filming of Rush, the 2013 motorsport film in which TAG Heuer was a partner, starring Chris Hemsworth as the Formula 1 driver James Hunt, has blossomed into a formal brand partnership.

The unveiling was set against the iconic Sydney Harbour earlier this week, where TAG Heuer CEO & President of the LVMH Group Watch Division, Jean-Claude Biver officially welcomed the Australian actor onboard as the manufacture’s new Global Brand Ambassador.

"We choose our ambassadors according to our four communication platforms – sport, art, lifestyle and heritage" added Biver on the occasion.

Chris is loyal to the brand and the perfect combination – great man, great father, a successful actor and Australian, which is an important market for us."

The evening's proceedings also marked the launch of the new TAG Heuer Carrera Heuer-01 in the Australian market, which is fronted by Tom Brady in North America.

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