Chris Hemsworth Unveiled as Newest TAG Heuer Global Brand Ambassador | SENATUS



Chris Hemsworth Unveiled as Newest TAG Heuer Global Brand Ambassador

8 February 2016

By Scott Campbell

The relationship that was first established since the filming of Rush, the 2013 motorsport film in which TAG Heuer was a partner, starring Chris Hemsworth as the Formula 1 driver James Hunt, has blossomed into a formal brand partnership.

The unveiling was set against the iconic Sydney Harbour earlier this week, where TAG Heuer CEO & President of the LVMH Group Watch Division, Jean-Claude Biver officially welcomed the Australian actor onboard as the manufacture’s new Global Brand Ambassador.

"We choose our ambassadors according to our four communication platforms – sport, art, lifestyle and heritage" added Biver on the occasion.

Chris is loyal to the brand and the perfect combination – great man, great father, a successful actor and Australian, which is an important market for us."

The evening's proceedings also marked the launch of the new TAG Heuer Carrera Heuer-01 in the Australian market, which is fronted by Tom Brady in North America.

Watches & Jewelry

Patrick Dempsey with TAG Heuer in Monaco

Watches & Jewelry

TAG Heuer Formula 1 | Kith - 10 limited-edition collection

Watches & Jewelry

Bulgari unveils Aeterna high jewellery collection in Rome

Watches & Jewelry

Bulgari Octo Finissimo Material Saga Exhibition by The Hour Glass at Malmaison Singapore

Watches & Jewelry

Wild Flower collection by Graff Diamonds - a floral fantasy

Watches & Jewelry

'Diorama & Diorigami' by Dior Haute Joaillerie

All Rights Reserved. SENATUS © 2024

SENATUS is a registered trademark of SENATUS PTE LTD. The material on this site may not be reproduced, distributed, transmitted, cached or used otherwise, except as expressly permitted in writing by SENATUS.