Crystal Anniversary Collection by Jimmy Choo | SENATUS



Crystal Anniversary Collection by Jimmy Choo

29 November 2010

Luxury footwear brand Jimmy Choo celebrates its 15th anniversary with a range of crystal shoes, entitled the Crystal Anniversary collection.

The brand's signature jewelled shoes are to be updated and reissued for the Crystal Anniversary collection with the accompanying imagery shot by renowned photographer and painter Marilyn Minter.

"In celebrating our 15 years, I wanted to create a modern glamour that stands for the style and imagination of Jimmy Choo. I was inspired by vintage jewellery to add sparkling and luminous details to iconic Jimmy Choo shapes.

"I have long been a collector and a fan of Marilyn's work and know that she can capture the essence of my vision," said Tamara Mellon, founder and chief creative officer of Jimmy Choo.

Tamara Mellon said that the ‘Crystal Collection’ embodies style and imagination, the two things that characterize the brand. It was vintage jewelry that inspired this sparkling bright Crystal collection.

Having been an admirer and collector of Minter’s work, Tamara decided to choose her for giving expression to her vision.

Recently there were reports that Jimmy Choo shareholders, including Tamara, were planning to appoint a financial advisor as they wanted to sell the company.

Tamara Mellon co-founded Jimmy Choo Ltd. in 1996, when she was also the editor of British Vogue accessories. Since 2001, Jimmy Choo, the founder, has been focusing exclusively on the Jimmy Choo Couture line while the Jimmy Choo London line has been under the supervision of Tamara.

The company is now worth $800 million.

When asked about the future plans, Tamara stated clearly that she is here to stay as the president of Jimmy Choo and a lot of future growth is planned for the brand. She said different options are being considered but nothing can be finalized before all the avenues are explored.

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