Italian luxury goods label Tod's is launching the new Sella Bag, which takes its inspiration from a dressage saddle, and to exemplify the elegant dynamism of its new creation, has enlisted the services of contemporary artist David LaChapelle to bring a 'pop' sensibility to the traditional world of saddlery.
Fashioned from a strip of fine leather, gently curved like a saddle that follows the beautiful line of the back of a thoroughbred, the Sella Bag displays sinuous and clean lines, as if moulded to an imaginary mount ready to run fast with the most elegant movements.
The inspiration from horse riding extends to the metal details, which reference bridles and their joints and brass rings. The bag also features welts and tubular stitches.
The result is an accessory that is both beautiful and functional.
What LaChapelle has produced is indeed breathtaking, as his imagery brings out the workmanship, tradition and heritage associated with leather saddlery, and interpreted in a surreal, colourful and innovative way.
"This idea came about because looking at the history of the company and its craftsmanship, it just suggested the world of saddlery,” says David LaChapelle.
The Sella Bag takes centerstage as the star of the story, becoming an object of desire in a dreamy, brightly coloured surreal landscape.
Diego Della Valle, CEO of the Tod’s Group, added "The values of quality and craftsmanship have always been part of Tod's DNA, but we wanted to express them in a completely new and unusual way."
"That’s why we called on David LaChapelle, an artist whose work I have long admired, to interpret the idea of saddlery with a ‘Pop Touch’."
The Sella Bag goes on sale online and at Tod's in September.
Tod's in Singapore
Takashimaya Department Store | 391 Orchard Road . Level 1
Tel: +65 6738 2212
Paragon | 290 Orchard Road . #01-48
Tel: +65 6738 3323
