EA7 from Emporio Armani & Reebok | SENATUS

ASIA'S PREMIER LUXURY & LIFESTYLE MAGAZINE

SENATUS.NET

EA7 from Emporio Armani & Reebok

Giorgio Armani S.p.A. and Reebok International Ltd. have announced a multi-year global alliance to create a special collection, combining active style with sport and technology – EA7 and Emporio Armani labels, with their sporty and sexy lines, team up with Reebok’s innovation and technologies, resulting in the ultimate activewear concept. 

The collection is infused with Reebok’s sporting DNA and its unique fitness and training heritage, within the contemporary vision of one of the world’s leading fashion designers. 

The first ever EA7/Reebok collection was presented at the Milan Fashion Week at the finale of the Emporio Armani menswear show on January 16th, 2010. 

Distribution will be limited to Emporio Armani boutiques, select Reebok concept stores and preferred retailers worldwide, starting from July 2010. 

"Today sportswear and active wear have become really important parts of our wardrobes. I wanted to offer my customers the possibility of wearing sports clothes that were stylish and comfortable. My new alliance with Reebok is a natural consequence of this philosophy. As with all my collaborations, I am delighted to be working with experts in their field," said Giorgio Armani.



This collaboration offers a new perspective for the design-minded, fashion conscious, active consumer. The global style credentials of the Emporio Armani EA7 brand, combined with Reebok’s fitness and training heritage, and focus going forward, fit together perfectly to provide a compelling new offering in the global sports-style marketplace,” said Uli Becker, President, Reebok International


Fashion & Style

Son Heung Min for Burberry

Fashion & Style

adidas x Gucci Pop-up at Design Orchard Singapore

Fashion & Style

Gucci Blondie from the Love Parade Collection

Fashion & Style

CHANEL Cruise 2022-2023 in Monaco

All Rights Reserved. SENATUS © 2022
 

SENATUS is a registered trademark of SENATUS PTE LTD. The material on this site may not be reproduced, distributed, transmitted, cached or used otherwise, except as expressly permitted in writing by SENATUS.