By Tricia Oliveira

Following the success of its first private client showroom which opened earlier this year, FRIEZE by ELLIOTT JAMES FRIEZE has unveiled its preparations for a series of store launches across China.

The eponymous label is helmed by Welsh designer and fellow SENATUS member Elliot James Frieze, who is reaching nearly a decade-milestone of experience in the fashion industry, and along the way, co-founded the QASIMI label in August 2007.

He has also dressed supermodels including Yasmin Le Bon, Lily Cole and the legendary Carmen Dell'Orefice.

Launching his brand at London Fashion Week in February 2010, Frieze is now currently based in Jiangsu province, and concentrates his efforts in Shanghai, Beijing, Hong Kong and Macau, where his clientele most strongly resides.

FRIEZE by ELLIOTT JAMES FRIEZE Spring Summer 2013 Ad Campaign

Frieze showcased his Fall/Winter 2012/2013 menswear collection entitled "Britannic Retrospective" at Shanghai Fashion Week, which paid tribute and celebrated the Diamond Jubilee of Her Majesty Queen Elizabeth II, marking 60 years of the reign of the British Monarch, as well as the 2012 Olympic Games that were held in London. Read More

This summer, Frieze will be open his flagship store in Changzhou, followed by Shanghai, Macau and Hong Kong.

The azure waters and pristine sands of Cebu in the Philippines provided the ideal setting for the inspiration and location for the label's Spring/Summer 2013 collection.

Entitled, 'The Graduates", starring model Mario Blanco, the collection encapsulates the silhouette for the modern traveler; designs suited for the jetsetter at heart.

Art deco prints in chiffon, cotton and silk linings combined with natural horn trims are key elements in this collection.

A classic of FRIEZE, the hour-glass tailored silhouette has been re-worked to give a softer and more feminine silhouette for his muse.

For his menswear, simplicity with a FRIEZE twist, remains true to his signature

For more information, go to //www.elliottjfrieze.com/