In keeping with Moët & Chandon’s longstanding love affair with cinema, the Maison announces the production of its first-ever short animation feature film, “Fallen in Love”, a cinematic celebration of falling in love.

Set for global release on Valentine’s Day 2010, the specially commissioned “Japanimé”-style animated short film celebrates the mythic and mischievous personality of Cupid, who craftily orchestratesa love story while hidden in a flute of Moët Rosé Impérial! Ever the champagne of cinema, Moët & Chandon will share the magic of this animation around the world through three e-mail videos – Moët “Love Mails” – that can be personalised and sent directly from www.moetcelebratinglove.com.

Leading animation studio Moonscoop was commissioned to co-produce the Moët “Fallen in Love” film, a beautifully animated tribute to some of the most romantic moments in classic cinema.  Moët’s “Fallen in Love” is the very first original film production that the world’s leading champagne house will share with the world.

The short film opens with a cameo appearance of Cupid launching arrows to cause a love-at-first-sight moment from a flute of Moët Rosé Impérial. The film then recounts the passionate and enthralling love story of original animated characters, referencing timeless love scenes from classic films.

Cupid (also known as Amor), the Roman god of love is said to travel the world, piercing unsuspecting mortals with his arrow and causing them to fall in love.

These truly modern declarations of love will be available in 3 versions: “from a secret admirer”, “between lovers”, and “between girlfriends to organize a girl’s night out”!

Moët “Love Mails” are a truly unique way for champagne lovers to celebrate with Moët Rosé Impérial, anytime!