GRAFF opens salon with new visual concept at Marina Bay Sands in Singapore | SENATUS

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GRAFF opens salon with new visual concept at Marina Bay Sands in Singapore

13 November 2024

By Natalie White

GRAFF opens its salon at Marina Bay Sands, the second from the Maison to feature its new visual concept.

Underlining the jewellery brand’s commitment to growing with the vibrant region together, this real gem will delight discerning connoisseurs from Southeast Asia and beyond with the timeless style, sensational diamonds and impeccable craftsmanship that GRAFF stands for.

The impressive façade highlighting the House’s pursuit of artisanal excellence invites guests into the dazzling world of GRAFF. The elegant limestone cladding and bespoke mesh screens woven with opulent gold metallic threads and black horse hair frame the brightly laminated windows beautifully. The custom-designed Ocean Green suede panels also create a perfect backdrop for the most fabulous jewels in the world. Stepping inside the salon, clients will find a captivating space unfolding in front of their eyes. Accented with natural oak, gold chiselled glass and shades of green that run through the salon, the space dedicated to GRAFF’s classic collections features a curvy ceiling and scintillating frosted Bolle chandeliers made by Giopato & Coombes.

Bathed in the soft glow, an organic serpentine counter showcases the timeless brilliance and fire of the finest diamonds. Covering the limestone floor and bearing a subtle GRAFF Icon pattern, the sumptuous handmade carpet and the refined bouclé finish of the chairs also give the space a warm and soft touch.

In the romantic zone honouring the breathtaking bridal jewellery, the high ceiling with shimmering celadon patina overlooks the sleek counter inspired by the silhouette of a round brilliant cut diamond. The wooden panels embedded with mother of pearl and the chiselled glass in the niches reflect light like a flawlessly polished diamond facet to create a dynamic visual effect. These glistening elements also contrast with the chic bouclé-like finish of the upholstery and carpet. Nearby, an eye-catching fragrance tower reveals the House’s mesmerising fragrance collection.

Furnished in a sophisticated palette of dark green and gold, the VIP room masked by the lacquered sliding doors allows clients to admire the masterpieces in absolute privacy as they sit comfortably in the lavish sofa and club chairs. They may also discover the most extraordinary wonders crafted by GRAFF’s master artisans in the high jewellery area featuring custom-made wallpaper adorned with shiny gold beads, and lush carpet with gold metal threads. A majestic desk in dark brown wood and matching chairs finely balance the opulence of the library filled with a curated selection of decorative pieces that put the finishing touches to this realm of ultimate luxury.

Embodying GRAFF’s steady focus on Asia, the new salon at Marina Bay Sands will continue to indulge local and foreign jewellery connoisseurs with the bespoke shopping experience like no other.

GRAFF Marina Bay Sands Salon
B2-71, The Shoppes at Marina Bay Sands, Singapore For enquiry, please call +65 6859 2338.

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