Gucci's creative director Alessandro Michele has led the Italian luxury label's advertising campaign into a new direction once more, taking his nerdy aesthetics, photographed and directed by Glen Luchford, has a dreamy, into a retro-futuristic world.
Tapping on the popular science fiction genre from the 50s and 60s - which in turn was led by the race to Space between the U.S. and the former Soviet Union - the visuals include recognizable classics that inspired the campaign are Star Trek, Creature of the Black Lagoon, One Million Years B.C., and Plan 9 From Outer Space.
Decked in Gucci’s Fall/Winter 2017/18 collection, human characters interact with extra-terrestrial creatures and dinosaurs, set in surreal, psychedelic outer space landscapes as well as trippy retro-futurist spaceship interiors.
On showcase are key designs from the season including unique footwear offerings like the lace pumps and patent sneakers.
Staple handbag accessories that have seen a revival following Michele's interpretations include the Sylvie bags, bamboo handle offerings as well as the studded belt bag.
Our favourite non-conformist and cheeky choice, the "Common Sense is not that Common" backpack.
The end result from the mixed cast of humanoids, aliens, robots, earthlings is a composition rich in imagination and fantasy.
But we never expected anything less from Gucci, did we?
Star Trek elements courtesy of CBSTM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.