For its Fall-Winter 2018/19 campaign, Guess has roped top models Amanda Cerny, Gwen Van Meir, Erin Cummins, Amanda Rodriguez, Julien Marlon and Charlie Matthews to feature in its marketing visuals.
Shot by photographer Josh Ryan in Joshua Tree, California, the campaign channels a quintessential, all-American vibe, in honour of the label's Los Angeles roots.
The focus is on classic denim and ready-to-wear, with the models sporting an array of high-waisted jeans, quilted bomber jackets, mini skirts, graphic t-shirts and button-down tops. There is plenty of faux fur throughout the collection, with floral jumpsuits and animal prints offering a dash of color.
Aviator sunglasses, western-style boots and chain-link necklaces underscore the theme.