Guilty by Gucci | SENATUS



Guilty by Gucci

This Autumn, Gucci takes as an inspiration its iconic entwined Gs and brings us a heroine who regards this symbol as an incitement to provoke. For this daredevil heroine, Gucci represents iconic , sensual power. In Gucci Guilty, the latest fragrance conceived by Creative Director Frida Giannini, this heroine discovers the scent of defiance.

About the fragrance
Gucci Guilty is a warm yet striking oriental floral with hedonism at its heart. The scent seizes the attention with a flamboyant opening born of the natural rush that is mandarin, shimmering alongside an audacious burst of pink pepper. 

The middle notes are an alluring concoction of heady lilac and geranium, laced with succulent peach - all velvet femininity with a beguiling hint of provocation. The patchouli that is the hallmark of Gucci fragrances here conveys a message of strength, while the voluptuousness of amber suggests deep femininity.

TV Advertising Campaign by Frank Miller

Trailer Synopsis
A white sports car screeches across a dystopian cityscape - a beautiful blonde at the wheel. Her blazing tires screech to a halt, and she steps out to survey her hunting ground. Savoring the night air she remembers: a night, a man, her choice... a perfume.

The new Frank Miller film for Gucci Guilty, starring Evan Rachel Wood and Chris Evans, with music by Friendly Fires launches exclusively online on August 24 – one day before its first broadcast on TV.

“There’s something appropriate about the name Guilty coming out of Rome. It’s a very Catholic word,” said “Sin City” creator Frank Miller here on Tuesday for the preview of Gucci’s new women’s fragrance, dubbed Gucci Guilty and slated to hit shelves worldwide in September.

Miller directed the scent’s TV advertising campaign — his first film foray for a fashion house — a sexy love tryst set against a futuristic cityscape filmed in his cartoon aesthetic style and featuring actors Evan Rachel Wood and Chris Evans. The ad was shot in Rome’s famed Cinecittà Studio. “When I found out we were shooting in the same studio he used, I thought I would either be inspired or drowned in some very big shoes, ” said Miller, who revealed he has the script ready for “Sin City 2” and the story for “Sin City 3.”

Frank Miller is the creative genius responsible for Hollywood’s infatuation with graphic novel-inspired cinema. Amongst his inspirations: Mickey Spillane, Raymond Chandler, hot chicks, fast cars, and cool guys in trench coats.
Chris Evans has emerged as one of Hollywood’s most in-demand actors for both big budget and independent features like “Scott Pilgrim vs. the World” and “Sunshine”. Like his urban cowboy character, he thinks everybody has a little bit of naughtiness in them.
Evan Rachel Wood is one of the most gifted and sought-after actresses of her generation, renowned for her work in “Thirteen”, “The Wrestler”, and “True Blood”. She relished this opportunity to play the part of a daredevil heroine.

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