The kickoff to the 2022 edition of Watches & Wonders sees the announcement by Hublot of its collaboration with artist Takashi Murakami to launch two NFT digital works, inspired by the brand's Hublot Classic Fusion Takashi Murakami watches.
The two digital artworks are respectively derived off the Hublot Classic Fusion Takashi Murakami All Black and the Classic Fusion Takashi Murakami Sapphire Rainbow, the first two watches launched jointly by the Swiss watchmaker and the great Japanese artist in 2021.
These two limited editions of 200 and 100 timepieces respectively were sold out in just a few days. This new phase in the artistic collaboration developed with Takashi Murakami is in the form of two static NFTs featuring the smiling flower with its mischievous smile, the iconic theme of Murakami’s work and his Superflat artistic movement.
The first NFT based on the All Black version, is a limited edition of 216, while the second, which will recreate the colours of the highly exclusive Sapphire Rainbow version, will be a limited edition of 108.
The launch of the Hublot Classic Fusion Takashi Murakami NFTs will be supported by a very arty promotional campaign, based on the principles of guerrilla marketing. After being presented at Watches & Wonders, the watchmaking fair in Geneva, posters will go up secretively in London and New York and giant light projections will illuminate iconic buildings.
A limited number of these NFT’s will be available to the public in May 2022.