In the first day of New York Fashion Week, Swiss luxury watch label Hublot found the occasion to unveil its latest brand ambassador Bar Refaeli.
The international supermodel joins the ranks of fellow celebrity brand ambassadors including Kobe Bryant, Jose Mourinho and more, and stars as the face of Hublot's ladies' campaign.
The announcement was celebrated with an exclusive media event on 12 February, attended by President of the LVMH Watch Division and Hublot Chairman Jean-Claude Biver, and Hublot CEO Ricardo Guadalupe, and they were joined by fellow brand ambassador Dwyane Wade, who is in town for the 2015 NBA All Star Weekend.
The appointment of watchmaker's first female spokesperson is timely, as Guadalupe reveals:
"In 2015, Hublot will dedicate ourselves to our ladies’ collection, and our female customers will see a series of new timepieces that will embody the notion of the Art of Fusion, where innovation meets luxury and fashion."
The campaign was lensed by famed photographer Chen Man, and sees the Israeli celebrity in a couture gown, made exclusively from fabric by Bischoff, the leading Maison Suisse lace house, paired alongside their new collaboration, the Big Bang Broderie.
Bischoff supplies the biggest names in Haute Couture and luxury lingerie.
With an exclusively created skull lace-embroidered pattern on a dial studded with 11 diamonds and soft arabesques on the bezel and strap, the ladies timepiece from Hublot reflects a rebellious spirit coupled with the ancestral art of embroidery that is 100% Swiss made, hailing from St. Gallen.
In a process akin to the manufacture of high-tech carbon fibre components, the lace elements embroidered on tulle are encased and moulded – like a stack of sheets – in carbon fibre to amplify the texture. What Hublot has done here to achieve this entirely new and exclusive.
Through this partnership, Hublot connects the past with the future, combining Swiss tradition with 21st-century creativity and technology.
The Hour Glass is the exclusive retailer for Hublot in South East Asia.