Hublot updates Marina Bay Sands flagship boutique with new retail concept | SENATUS



Hublot updates Marina Bay Sands flagship boutique with new retail concept

5 July 2024

By Tricia Oliviera

Located at Marina Bay Sands in Singapore, Hublot's boutique first opened in 2010 has re-opened following a refurbishment, presenting a new retail concept.

The 71 sqm space, managed by leading specialist watch retailer The Hour Glass, debuts an empowering new retail concept in Southeast Asia alongside several other elements that seek to further elevate the customer experience.

The boutique features many firsts for Southeast Asia, most notably a private VIP lounge area. From the outside, an outstanding façade consisting of majestic and well-placed carved wood panels immediately draw attention. Within, blonde wood floors are beautifully complemented by neutral-coloured furniture and expertly designed lighting that imitate the soul-stirring illumination of natural sunlight. Meanwhile, strategically placed artwork in serotonin-stimulating colours create areas of visual interest.

Here, Hublot is displaying watches on raised tables for visitors to enjoy, an extension of the brand’s groundbreaking Free Access Display concept which was first introduced at Hublot’s store in the uber chic Omotesando district in Tokyo, Japan. Instead of conventional display cases and built-in shelves which requires assisted access by sales staff, visitors at Hublot are empowered to reach for their favourite Hublot watches on their own.

The new store beckons novelties from the Big Bang and Classic Fusion collections, as well as unconventional and industry leading shapes like the Square Bang and the tonneau Spirit of Big Bang. On display are also models in the MP collection, which represent the fusion between revolutionary movements and spectacular designs.

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