By Kien Lee
Jaeger-LeCoultre is hosting its nomadic 1931 Café in Singapore from 3 to 11 November, dropping by three locations during this period of time.
Taking place first at Marina Bay Sands, the nomadic 1931 Café invites guests to discover some creative offerings, such as beverages, along with complimentary chocolates embellished with the new 1931 Alphabet, inspired by the collaboration with lettering artist Alex Trochut.
The new 1931 Alphabet by Alex Trochut is a strongly modern addition to the Maison’s visual identity. In a sharp and contemporary take on Art Deco, each letter has a boldly sculptural quality and a strong sense of visual depth, while also conveying a sense of dynamism and movement.
Destined to become an additional signature of La Grande Maison, the 1931 Alphabet will be offered as a new style of personalisation for engraving on a Reverso case-back and will be seen in a wide variety of other initiatives in the future.
Catch the Jaeger-LeCoultre nomadic 1931 Café at the following spots:
- Marina Bay Sands Event Plaza: 3 to 6 November, 11:00am to 8:00pm – 20:00
- One Raffles Place: 7 to 9 November, 8:00am to 6:00pm
- Ocean Financial Center (OFC): 10 to 11 November, 8:00am to 6:00pm
La Grande Maison also invites visitors to continue their journey of discovery at the Jaeger-LeCoultre Marina Bay Sands boutique where elements from the collaboration with Alex Trochut will be showcased.
Jaeger-leCoultre Marina Bay Sands
2 Bayfront Avenue
B2M - 240