Dior's global campaign for Spring-Summer 2026 serves as a profound study on character. This season, Creative Director Jonathan Anderson’s recoding of the House becomes a concise act of image-making. Through a series of visual sketches presented in both color and black and white, the campaign uses body language and clothing to convey a liberated sense of style.
The setting is one of spare, aristocratic poignancy, featuring boiserie, parquet flooring, and carefully selected linens. Within these evocative spaces, a diverse clique including actors Greta Lee, Louis Garrel, and Paul Kircher, alongside footballer Kylian Mbappé, appear in moments of rehearsal or quiet transformation. Their presence blurs the lines between raw reality and a deliberate mise en scène.
The collection itself creates a dialogue between archival references and the modern day. Architecturally bold lines, seen in the iconic Bar jacket and Delft shorts, are juxtaposed with the ease of everyday tailoring and piped shirting. Knitted capes and easeful denim pants further ground the grander elements of the collection in a sense of calm.
Accessories in the campaign possess a distinct temper of their own, adding a layer of nuance to each individual. The tassel-covered Lady Dior bag and the gracious Dior Cigale, adorned with its signature mini bow, stand alongside the soft textures of the Dior Crunchy and Dior Bow bags. These pieces, including the Diorly, become essential tools for the personages to play with their appearance.
Ultimately, the campaign suggests that style is a matter of conduct and intuition. It celebrates the way these individuals dress each day to inhabit a new character, finding the exact moment when their appearance feels right. By focusing on the tactility of textures and the architecture of silhouettes, Dior explores how clothing becomes an essential part of one's personal narrative.
