Jude Law and son Raff Star in Brioni's Latest Campaign | SENATUS



Jude Law and son Raff Star in Brioni's Latest Campaign

11 October 2022

By Tricia Oliviera

Brioni has unveiled its Fall-Winter 2022-2023 campaign with brand ambassadors Jude Law and Raff Law returning for a second season.

In the visuals, the father and son duo feature in a setting out of the spotlight, delving into a personal space in which the two are able to project their chemistry and natural charisma, as well as the House’s masterful craftsmanship.

Shot in London by photographer Annemarieke van Drimmelen, the series of portraits stands out with an intimate atmosphere, emphasizing the authenticity of the actors’ bond.

"For our second chapter with Brioni, it was a pleasure to show a more personal side of my relationship with Raff. We felt so at ease, on set, and in the clothes." - Jude Law

The images feature items from the Fall/Winter 2022 collection, including sophisticated tailored pieces and contemporary icons such as the Vagabond overshirt, a hero garment showcasing the new intersection of formal and casual. All reflects Brioni’s notion of a timeless wardrobe guided by lightness, fluidity and comfort.

"I love the narrative of this campaign as it shows another aspect of connection both with my dad as well as with the effortlessly flattering clothes I was wearing." - Raff Law

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