By Kien Lee

In a move that seamlessly marries the precision of Swiss horology with the electric energy of global pop culture, Hublot has officially named Jung Kook as its newest global ambassador.

The announcement, which was celebrated in the vibrant heart of Seoul, marks a symbolic fusion between a watchmaker that redefined modern timekeeping and an artist who has reshaped the rhythm of a generation. 

This partnership is described not merely as a collaboration but as a true convergence of DNA. Both icons are returning to their stylistic origins while carrying the unmistakable spirit of innovation that makes them stand apart from the crowd.

For Jung Kook, the relationship with the brand feels like a moment coming full circle. He famously performed "Dreamers" at the 2022 FIFA World Cup where Hublot served as the official timekeeper, an experience he notes as a time when music and precision felt deeply connected. 

Today, he joins the Hublot family as a figure who embodies the "Art of Fusion" through his own blend of genres, creativity, and instinct. Hublot CEO Julien Tornare observes that the artist’s willingness to push boundaries and his constant evolution mirror the brand’s own dedication to rethinking and re-engineering its creations.

The centerpiece of this new era is the Big Bang Original Unico, a timepiece that debuted in January 2026 to celebrate two decades of Hublot mastery.

Much like Jung Kook has built his career song by song since his 2013 debut, this watch is constructed layer by layer to represent twenty years of design evolution. It is powered by the Unico in-house movement, a mechanical marvel featuring an integrated flyback chronograph and five patented innovations.

Far more than a simple accessory, the Big Bang Original Unico acts as an extension of the artist's creative code and a testament to the enduring power of staying original.