By Kien Lee
Aldo Cipullo, the creative mind behind Cartier's iconic and bestselling Love bracelet in his very first year at Cartier New York, is without a doubt, one of the greatest jewellery designers in our modern times.
Not content with Cartier Love, Cipullo would two years later in 1971, create Juste un Clou, translated from French as "Just a Nail".
With a design that was unmistakably a nail wrapped around a wrist, it was inspired by the designer's love for hardware but was also a symbol of a non-conformist attitude.
Jewellery was supposed to be fall elegantly on the body, but Juste un Clou stood out, literally and figuratively. It was a nail cast in 18K gold, hand pulled into a loop to become a bracelet, or a ring.
In 2012, Cartier produced an exhibition of Cipullo's work and re-released the Nail bracelet in yellow, white and pink gold as well as a special version pavé set entirely with diamonds.
Earlier this month, Cartier has once again breathed new life to the collection, presenting new pieces in a themed design exhibition called "When the Ordinary Becomes Precious" at the Salone del Mobile in Milan.
Amongst the new selections is an oversized bracelet, as well as enlarged necklace, the Juste un Clou Torque.
Appropriate for him or for her, the Juste un Clou with its sleek unisex design and organic curves, can easily be pulled off in any outfit, street to eveningwear.
It is also a statement piece that continues to allow wearers to express their unique personalities.
Juste un Clou's lasting transcendence over 40 years attests to its timeless design and versatility.
It would not be an overstatement to say Cartier nailed it.