Katie Holmes graces the latest advertising campaign for cosmetics label Bobbi Brown, donning red lips and lined eyes as she sheds her signature au naturel look in place of a look reminiscent of Hollywood style icons of the past such as Elizabeth Taylor, Ava Gardner and Lena Horne.
She completes her vintage look with scarlet red dress, and a touch of goth with black nail polish.
The beauty brand launches its holiday collection inspired by and named after "Old Hollywood" featuring shades of classic red, black and gold, featuring limited editions of the Ink Liner, nail polishes and the Old Hollywood Eye Palette.
Completing the collection is a gold and crystal-encrusted compact designed by Lulu Frost.
Describing her look for the Old Hollywood collection campaign, Holmes elaborates, "Well, it's classic Old Hollywood. I have serious lashes, and thicker eyeliner. It's definitely elegant."
I equate Old Hollywood with a look that's more formulated. It's about seeing the effort. Modern Hollywood is more about everyday chic.
The actress started fronting Bobbi Brown since 2012 as the first celebrity ambassador of the beauty brand since it started in 1991, and has also collaborated with the brand in creating products and gift sets such as the "Bobbi and Katie Palette," a makeup palette with a case resembling the actress's daily planner.
Founder Bobbi Brown says Holmes "epitomises the modern 'Bobbi woman'... I think of her as the modern day Ali McGraw, who I have always admired. Katie is a classic natural beauty, entrepreneur, and mother.",