Lexus opens new flagship showroom in Singapore | SENATUS

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Lexus opens new flagship showroom in Singapore

12 November 2024

By Natalie White

Lexus has opened the doors to its newly-renovated Lexus Boutique at Leng Kee Road, where guests can indulge in a feast for all five senses through the essence of Lexus’ Omotenashi (the Japanese art of unparalleled hospitality) – designed to elevate the luxury automotive experience.

The new boutique features the elegant Lexus Boutique on Level 1 and the exclusive Lexus L Gallery on Level 2, dedicated to showcasing the prestigious L-Series models.

The newly launched Lexus Singapore Boutique offers every individual who steps in the highest echelons of Omotenashi. Whether an existing Lexus owner or a first-time explorer of the brand, every guest will be immersed in Lexus' unwavering dedication to craftsmanship and excellence, creating a truly exceptional and refined journey at every touchpoint.

From the moment of arrival, every guest's journey is meticulously curated to ensure a seamless and luxurious experience. Guests are greeted with dedicated parking and personally escorted from their vehicles, with an umbrella in hand on rainy days. Along with a welcome drink, a refreshing towel is also offered to guests upon arrival - cold or hot depending on the current weather conditions - are just some of the personalised ways that Lexus aims to go above and beyond to delight our guests.

After returning from their test drives, guests are welcomed to indulge in an exclusively curated food and beverage experience within the elegant surroundings of the Customer Lounge. Should they choose to embark on ownership, the experience is elevated to new heights with a bespoke car delivery service. This distinguished moment is crafted to celebrate their new chapter with Lexus, blending luxury and personalization seamlessly, and marking the beginning of their ownership journey in a way that is truly unforgettable.

Lexus continues to delight long after the purchase is made. Aftersales guests who arrive in the morning can experience a revamped curation of Lexus breakfast options accompanied by the Lexus custom blend coffee crafted by Brawn & Brains Coffee. Every detail is designed to elevate the experience, ensuring that even routine moments are infused with luxury and personalised to suit each guest’s individual preferences.

The Lexus journey extends far beyond ownership, especially for Prestige customers. Owners of the distinguished L- Series models are offered exclusive access to Lexus' exclusive Concierge Care. This bespoke service, launching in January 2025, offers unparalleled VIP care through four key pillars: Lifestyle Solutions, After Sales Care, Accidents & Repair, and Financing & Insurance.

Elevating the experience further, Prestige customers enjoy the luxury of eight complimentary airport transfers per year, ensuring a seamless Lexus experience even during travel. Prestige guests are also granted access to the exclusive Lexus VIP Lounge at the Lexus L Gallery on Level 2, a sophisticated space reserved for moments of relaxation or private events.

 Available in complimentary four-hour slots (11am–3pm or 5–9pm) for up to eight guests, this private sanctuary offers personalised service from a dedicated Lexus Guest Relations Executive, free-flow non-alcoholic beverages, and a bespoke welcome message displayed on the lounge’s screen, creating an experience that is nothing short of exceptional.

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