At CES 2019 held in Las Vegas, LG has just introduced the world's first rollable OLED TV, with the LG SIGNATURE OLED TV R (model 65R9), which redefines the television with its variable form factor.
The newest model builds on last year's product rollout, the LG SIGNATURE OLED TV W which was dubbed the wallpaper TV. Now, the OLED TV R is truly a revolution in home entertainment, redefining space through its ability to rise and roll-up at the touch of a button.
Three different viewing options – Full View, Line View and Zero View – allows customers to use the TV in ways that were impossible before the development of OLED technology.
Full View delivers a large-screen viewing experience, bringing into life the remarkable AI picture and sound quality powered by LG's second generation α (Alpha) 9 intelligent processor and deep learning algorithm. Users can use their normal voice to get things done with Amazon Alexa, a new addition to LG's AI TV lineup in 2019, as is support for Apple AirPlay 2 and HomeKit. With support for AirPlay 2, users can easily play videos from iTunes and other video apps, music, photos and directly from their Apple devices to their LG SIGNATURE OLED TV R. With Apple HomeKit support, customers will be able to control their LG TV using the Home app or by asking Siri.
Line View allows the LG SIGNATURE OLED TV R to be partially unrolled, allowing for management of specific tasks that do not require the full TV screen. In Line View, users can choose from features such as Clock, Frame, Mood, Music and Home Dashboard. Invoke Clock mode to check the time and weather at a glance or Frame mode to enjoy family photos shared from a smartphone or Mood mode to create a more relaxing atmosphere.
When in Zero View, all 65 inches of the LG SIGNATURE OLED TV R is hidden from view, tucked away in the base. Users can still enjoy music and other audio content which emanate from the 4.2-channel, 100W front-firing Dolby Atmos audio system. The premium bloodline is clearly evident in the entire unit, from the brushed aluminum casing to the quality wool speaker cover designed by Kvadrat of Denmark.
Truly a category-redefining gamechanger, the newly-launched rollable OLED TV liberates users from the limitations of the wall and frees them to curate their own personal space.